Build beauty. Build smart. Build with us.
Formulation gets you to launch. The right marketing gets you to scale.
MarketingBrand BuildingGrowth
Our experience
We don't just advise on brand-building, we do it ourselves. Crafted market-ready innovation formulas for leading brands, including Livon and Dot & Key.
30+
Years of beauty and personal-care expertise
1,000+
Brands Mascot Universal works with directly
2
Proprietary brands grown with this same playbook
We help brands turn strong formulations into strong sales, with performance marketing support that connects what you've built in the lab to how it performs in the market.
30+Years of beauty and personal-care expertise
A formulation is only as strong as the story it tells. We help make sure your product's positioning clearly reflects what your brand stands for, so consumers instantly understand your promise — building the trust and loyalty that carries a brand well past its first launch.
We help brands link marketing spend directly to measurable outcomes — sales, leads and customer acquisition — rather than guesswork.
That means rapidly testing creatives, claims and audiences to find what truly resonates with consumers, then using data-driven optimisation to scale what's working while keeping costs under control.
The result is faster growth, stronger ROI, and marketing decisions backed by real performance data.
We don't just advise on brand-building, we do it ourselves.
Our team has applied this same playbook to grow proprietary brands including Coccoon, a paraben-free skin and haircare label built on natural, globally sourced actives, and Captain Zack, a pet care and hygiene brand built the same way.
If we're recommending a strategy, it's one we've used to build our own products from the ground up.
2Proprietary brands grown with this same playbook
We help brands turn strong formulations into strong sales, with performance marketing support that connects what you've built in the lab to how it performs in the market.
30+Years of beauty and personal-care expertise
A formulation is only as strong as the story it tells. We help make sure your product's positioning clearly reflects what your brand stands for, so consumers instantly understand your promise — building the trust and loyalty that carries a brand well past its first launch.
We help brands link marketing spend directly to measurable outcomes — sales, leads and customer acquisition — rather than guesswork.
That means rapidly testing creatives, claims and audiences to find what truly resonates with consumers, then using data-driven optimisation to scale what's working while keeping costs under control.
The result is faster growth, stronger ROI, and marketing decisions backed by real performance data.
We don't just advise on brand-building, we do it ourselves.
Our team has applied this same playbook to grow proprietary brands including Coccoon, a paraben-free skin and haircare label built on natural, globally sourced actives, and Captain Zack, a pet care and hygiene brand built the same way.
If we're recommending a strategy, it's one we've used to build our own products from the ground up.
2Proprietary brands grown with this same playbook
Let's talk about how to take it to market.